The site represented a particular irritant to Apple. Cook was surprised to learn that his company was making a show about Gawker. Creative executives aren’t alone in tiptoeing around anything that could dent the brand.Īnd you can understand why Mr. The logic of these rules is obvious: Apple TV+ is a minor sideline in a sprawling, deliberate, top-down company that uses a pristine brand to sell some 200 million iPhones a year. Night Shyamalan to keep crucifixes off the walls in his thriller “Servant.”Īnd then, there are the phones: A person involved in another recent Apple show recalled instructions to avoid a scene in which a phone would be damaged. Dre biopic because there was too much violence and nudity, and that the company had asked the director M. The Wall Street Journal also reported in 2018 that Mr. Cue had instructed creators to “avoid portraying China in a poor light.”) (BuzzFeed News first reported last year that Mr.
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And when it was reported in 2016 that the tech mogul Peter Thiel had secretly financed the lawsuit that brought down the company, it seemed the final truth Gawker had exposed was the power and determination of Silicon Valley to bring the media to heel.Įddy Cue, Apple’s senior vice president for internet software and services, who has been at the company since 1989, has told partners that “the two things we will never do are hard-core nudity and China,” one creative figure who has worked with Apple told me. It ignited intense debates over privacy, with its gleeful publishing of sex tapes and explicit photographs. It became a target of Gamergate in 2014, when the backlash to calls for diversity in gaming offered an early glimpse of what would become the new online right wing. And its ethos put the company, which published the tech blog Gizmodo and the pioneering feminist blog Jezebel, among others, into America’s new culture wars. It crossed lines that needed to be crossed - pushing stories about sexually abusive figures like Harvey Weinstein and Bill Cosby - and ones that didn’t, exposing the personal lives and frailties of minor figures.
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You can read the full report at The New York Times.Gawker was always a canary in the cultural coal mine, mostly because of its mission of heading farther along the coal face than others wanted or dared to. The show would have been a drama based on Dr.
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For instance, Tim Cook is said to have personally killed the original series Vital Signs over concerns it was too violent and sexual. This is only the latest story we’ve heard about Apple executives being intertwined with Apple TV+ development. This was first reported by BuzzFeed News last year.Īnd then, there are the phones: A person involved in another recent Apple show recalled instructions to avoid a scene in which a phone would be damaged.
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Today’s report also claims that Eddy Cue has told Apple TV+ leadership that “the two things we will never do are hard-core nudity and China,” referring to potentially angering China with any of its original TV shows or movies. Gawker, it seems, is making trouble again. And now, the show is back on the market and the executive who brought it in, Layne Eskridge, has left the company. He expressed a distinctly negative view toward Gawker, the people said. Cook, according to two people briefed on the email, was surprised to learn that his company was making a show about Gawker, which had humiliated the company at various times and famously outed him, back in 2008, as gay. The show is now back on the market and services could pick it up. The report goes on to say that once Cook found out that Apple TV+ was developing a series based on Gawker, he quickly moved to kill the project entirely. In 2008, Gawker outed Tim Cook as gay - six years before the Apple CEO published his public essay about equality. In 2010, the Gawker property Gizmodo leaked images of the iPhone 4 after finding it in a bar. Gawker Media and Apple had faced off several times in the past, as today’s report notes. Apple even hired two more former Gawker editors, Emma Carmichael and Leah Beckmann, as writers, and had completed several episodes of the series. The series, which would have been called Scraper, was pitched by two former Gawker staffers, Max Read and Cord Jefferson. Now, however, The New York Times reports that Apple TV+ has scrapped this show after CEO Tim Cook got wind of the project. Earlier this year, it was reported that Apple TV+ was in the early stages of developing a series based on Gawker Media.
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